The promotional blitz for Iron Man 2 started last week with this Entertainment Weekly spread featuring Robert Downey Jr. and newcomers Scarlett Johansson and Mickey Rourke, but someone was noticeably left out. Probably because she's a really boring insufferable snob and no one wants to look at her.

A source tells British newspaper The Sun, "Gwyneth was afraid she'd be upstaged by Scarlett and not being in the campaign was the final straw. She is furious she's been left out."

However, a spokesperson for Paltrow has dismissed the reports, insisting the Oscar winner doesn't mind being left out of the posters: "She was not at all upset." (Source)

I don't know which to believe, the obligatory "Gwyneth Paltrow is jealous" rumor or the obligatory "Rumor retraction from Gywneth Paltrow's people." I know if I were Gwyneth Paltrow, I would probably be pissed. But then again, if I were Gwyneth Paltrow I'd probably also be contemplating which type of rich people wine is the most "sinfully delightful" paired with Boursin cheese instead of drinking boxed Pinot Grigio with cheese ends from the deli.

ScarJo at the Mango campaign launch last week: