Expanding: (Verb) To become or make larger or more extensive.

In Jonas Brothers "Not Gay Whatsoever, No Really I Swear" news, The Jonas Brothers are developing their own clothing line! For little girls! The line will include preppy garments such as polo shirts, leggings and sweater vests based on their upcoming Disney channel series. From Pamela Lifford, the executive vice president of global fashion at Disney Consumer Products:

“The difference we have with the Jonas Brothers is that we have three young men,” Lifford said. “And when you look at their customer following, we have the whole heartthrob play, which is a great thing for us to work with when we are talking about tween girls.”

She added: “The Jonas Brothers are a lifestyle, not just a boy band. Their movie [Jonas Brothers: The 3D Concert Experience] lets you into their world, and the clothing line is just another way to do that. It’s a way to get closer to them and their world.” (Source)

Being obsessed with sexually ambiguous, barely legal guys is considered a lifestyle now? Funny. According to Craiglist casual encounters pages, it still only qualifies as a "fetish."

More of The Jonas Bromos at a press conference: (Really?)