On Sunday night the season three finale of "Mad Men" went head-to-head with the season premiere and Garfield's Bitchy Cat Girlfriend special Wedding Fakestravaganza episode of "Keeping Up with the Kardashians -- and guess who won by a million? Spoiler alert: good taste didn't.

Among adults 18-49, "Mad" drew just over 1.1 million viewers, a whopping 56 percent increase over the season two finale. AMC also wants you to know that "Mad Men" remains the most upscale series on basic cable, with fully half of its adults 25-54 audience pulling down more than $100,000 per year.

A two-hour wedding episode, airing from 8-10 p.m., drew nearly 3.2 million viewers-- the most in "Keeping Up" history. It also scored a massive 3.92 rating among women 18-34, becoming the most-watched E! broadcast ever in that demo. (Source)

So I guess all that's really saying is that "Mad Men," one of the best written scripted series on television, is more popular with the intelligent and wealthy; while "Kardashians," one of the worst scripted series on television, is the more popular among young women. If Don Draper would have to draw a conclusion from this, it's that he'd definitely know which programming would be better suited to the big "Kotex" account.

Note: Header image of Steven Cojocaru -- not Khloe Kardashian -- because Cojo is way prettier.