Remember how Heidi Montag (I refuse to call her "Pratt" and acknowledge their retarded marriage) kept incessantly spraying her hair with her precious "dry shampoo" during her entire stint on "I'm a Celebrity ... Get Me Out Of Here?" Well, it unsurprisingly turns out that she's actually planning on developing it into a product line.

During Heidi Pratt's stay in the Costa Rican jungle for the reality show I'm a Celebrity...Get Me Out of Here!, she relied on her dry shampoo to get her through the dirty days. Heidi brought along dry shampoo as her single luxury item under the series' rules -- and now Life & Style can reveal exclusively that Heidi is developing her own dry-shampoo line.

She'll launch Heidi Montag Dry Shampoo, a rep for the starlet confirms to Life & Style. (Source)

I just hope she doesn't plan on using herself to market it, unless it's only meant for nylon-polyester hair that looks like the hair on a Barbie doll that no one had the mercy to chop off with a pair of child-safety scissors. Otherwise the old "I'm not just the Hair Club for Men President" shtick probably isn't gonna work in this case.

More of Polyester Head and Gorton's Fisherman Face at the T-Mobile Sidekick LX launch: