Failure: (Noun) An unsuccessful person, enterprise, or thing.

"Rich Prosecco," the sparking wine in a can that Paris Hilton endorsed by posing naked in gold body paint, is not selling well. Apparently there are warehouses full of the stuff, and retailers can't move it.

Added to that, the company also faces a legal showdown with Italian vintners over the use of the name ‘Prosecco’.

However Austrian owner Guenther Aloys refuses to blame Paris’ endorsement of the drink for its poor performance in the marketplace. He said: “She is the perfect advert for our product. “We have several new campaigns that are already being planned.” (Source)

I've never had Rich Prosecco before, but if Paris Hilton is the "perfect" representation for it I'm guessing that the can itself is very stylish and chic looking while the wine itself tastes like Kool Aid laced with battery acid.

More of Paris and her dumb, douche of a boyfriend at the Schipol airport: