Flop: (Noun) A total failure.

After only six months, Heidi Montag's cheap, whorey clothing line "Heidiwood" has already been discontinued. Ha ha ha ha ha!

But apparently, it isn’t a reflection of poor sales, but that her parent retail company "Anchor Blue" is moving in a different direction and is expected to close around 40 stores across the U.S in the coming months. (Source)

Who said that? Spencer? Well that makes sense, anyway. Clearly, "Heidiwood" was selling off the shelves and Anchor Blue had no other choice but to close 40 entire stores. It's a little tactic retail business likes to call "reverse psychology." Now, I'm not some fancy, big city "business person," obviously -- so I can't tell you exactly how it works. But Nintendo has been doing it for like two years now with those Wii systems of theirs, so I can tell you this must mean big things for Heidi and Spencer. Huge!!

Rodeo Barbie and The One With The Tits shooting scenes for "The Hills" last week: