Kinky: (Adjective) Involving or given to unusual sexual behavior.

Before you start thinking a Jessica Alba-starring Captivity II is imminent, let me ease your worries. As it turns out, this is just a marketing campaign for Declare Yourself, a non-profit organization geared towards getting people to register to vote. Because nothing gets democratic juices flowing like bondage innuendo! I don't know if voter registrations have increased at all, but I can almost guaranfuckingtee you sales of sadomasochistic porn are up 500%.